Marketing using Outdoor Sign Lighting 24/7

Any business owner knows that they cannot be successful if nobody knows that they exist. Outdoor sign lighting can be a great marketing tool to have your sign illuminated so you can advertise even when your doors are closed.

Don't get me wrong, there is a lot more to marketing your business than a well lit sign and having those elements in place does make a difference, but if people can't see it they won't know about it.

Retail establishments know very well that proper outdoor sign lighting is an important way to get recognized because they know that it draws attention to your store or shopping center.

The type of sign lighting you choose will usually be determined by the type of lighting the municipality allows in your area. If there are no restrictions lucky you. Now you can be as creative as you wish in making your sign lighting scheme really stand out.

One thing is for sure, the type of sign you choose will give people insight as to the quality of the merchandise or services you provide.

If people see a cheap homemade sign they are going to think that its a cheap store that probably sells shoddy products. Many people may not even bother coming in just because of that.

If they see a nice new professionally designed sign that is illuminated, not only will you get more foot traffic but you could probably sell them the same products for a bit more money.

Outdoor sign lighting is a great way to market your business or event without having to make re-occurring monthly payments to any publications.

3 Sign Types Needing Illumination

You will see many different types of illuminated letter signs ranging from awnings that have a custom logo imprinted on them to plastic back lit signs to the newer LED signs.

2) A luminous background sign is similar to the luminous letter signs except that the background is now illuminated. Typically these signs have darker lettering contrasted on a lighter background.

These signs usually have a hidden fluorescent lamp inside the signs housing that illuminates the light colored background making the dark lettering stand out.

3) Finally, we have externally lit signs. These signs come in many different shapes and sizes but are lit from outside the sign's housing.

These signs require that the sign's lighting fixtures are installed and properly insulated to withstand water and any other elements they may be exposed to on a regular basis.

These lighting fixtures should be hidden from plain view so that they will not be visible during the day resulting in your sign having a clean finished look to it.

Spectator's Viewing Behaviors

Think about how people will view your sign to determine how you will need to light it in order to grab people's attention.

Lighting a sign viewed in town will require less light than a sign being viewed by motorists driving down the highway. Since people in town will be viewing it at a closer distance, less light is needed to grab people's attention.

A sign viewed along a highway must be illuminated much brighter than one in town so that people will see it. The sign must stand out against the headlights of on-coming traffic.

Look around the surrounding properties and the amount of light posts emitting light. If there is too much ambient light coming from the surrounding environment your sign may start to get phased out a bit.

Make sure your sign stands out against the surrounding lights. Outdoor sign lighting must be used to attract attention. Add more light to your sign or use different color lights to draw more attention in your direction.

Always check your local municipality to confirm that you are complying to the local laws pertaining to the maximum light levels allowed, the types of lamps you can use, and if there are any outdoor sign lamps that are prohibited.

Return from Outdoor Sign Lighting to Creative Outdoor Lighting